{
 "3Cloud": {
  "bucket": "group",
  "parent": "Cognizant",
  "pe_backed": false,
  "source_url": "https://news.cognizant.com/2026-01-02-Cognizant-completes-acquisition-of-3Cloud,-creating-one-of-the-worlds-most-credentialed-Microsoft-Azure-and-AI-partners",
  "verified": "2026-11"
 },
 "5WPR": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "829 Studios": {
  "bucket": "independent",
  "parent": "AEA Investors",
  "pe_backed": true,
  "source_url": "https://www.aeainvestors.com/aea-elevate-partners-with-829-studios/",
  "verified": "2026-11"
 },
 "8th Light": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "AKQA": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.wpp.com/en/companies/akqa",
  "verified": "2026-11"
 },
 "AXON Communications": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "AbelsonTaylor": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Acceleration Partners": {
  "bucket": "independent",
  "parent": "Mountaingate Capital",
  "pe_backed": true,
  "source_url": "https://www.canaccordgenuity.com/capital-markets/transactions/2020/december/acceleration-partners/",
  "verified": "2026-11"
 },
 "Access The Agency": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Active Theory": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Agency Eight": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Agile Six": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "AnalogFolk": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Anomaly": {
  "bucket": "holdco",
  "parent": "Stagwell",
  "pe_backed": false,
  "source_url": "https://www.stagwellglobal.com/four-stagwell-stgw-agencies-72andsunny-anomaly-code-and-theory-and-gale-awarded-2025-ad-age-agency-a-list-recognition-for-business-and-creative-transformation/",
  "verified": "2026-11"
 },
 "Anovium": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Ansira": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Antenna Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Apex Growth": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Apply Digital": {
  "bucket": "independent",
  "parent": "Interlock Equity",
  "pe_backed": true,
  "source_url": "https://www.applydigital.com/insights/news/interlock-equity-invests-in-apply-digital/",
  "verified": "2026-11"
 },
 "Appnovation": {
  "bucket": "independent",
  "parent": "CBGF, BGF (minority)",
  "pe_backed": true,
  "source_url": "https://www.appnovation.com/news/appnovation-receives-c15-million-equity-financing",
  "verified": "2026-11"
 },
 "ArcTouch": {
  "bucket": "holdco",
  "parent": "WPP (AKQA)",
  "pe_backed": false,
  "source_url": "https://arctouch.com/company",
  "verified": "2026-11"
 },
 "Artefact": {
  "bucket": "independent",
  "parent": "Cinven",
  "pe_backed": true,
  "source_url": "https://www.ardian.com/news-insights/press-releases/ardian-enters-exclusive-negotiations-sell-its-majority-stake-artefact",
  "verified": "2026-11"
 },
 "Article Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Athletics": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Avalere Health": {
  "bucket": "independent",
  "parent": "Bridgepoint",
  "pe_backed": true,
  "source_url": "https://www.bridgepointgroup.com/investment-strategies/private-equity/portfolio/middle-market/healthcare/avalere-health",
  "verified": "2026-11"
 },
 "Axicom": {
  "bucket": "holdco",
  "parent": "WPP (Burson)",
  "pe_backed": false,
  "source_url": "https://www.wpp.com/en/companies/axicom",
  "verified": "2026-11"
 },
 "BGBx": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://bgbx.com/about-us/",
  "verified": "2026-11"
 },
 "Baunfire": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "BerlinRosen": {
  "bucket": "group",
  "parent": "Orchestra (O2 Investment Partners)",
  "pe_backed": true,
  "source_url": "https://o2investment.com/news/berlinrosen-holdings-rebrands-as-orchestra/",
  "verified": "2026-11"
 },
 "Blue State": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.bluestate.co/who-we-are/",
  "verified": "2026-11"
 },
 "Bounteous": {
  "bucket": "independent",
  "parent": "New Mountain Capital",
  "pe_backed": true,
  "source_url": "https://www.newmountaincapital.com/portfolio/bounteous/",
  "verified": "2026-11"
 },
 "Brafton": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.brafton.com/about/brafton-leadership/",
  "verified": "2026-11"
 },
 "Brainlabs": {
  "bucket": "independent",
  "parent": "Falfurrias Capital",
  "pe_backed": true,
  "source_url": "https://falfurrias.com/falfurrias-capital-partners-announces-growth-investment-in-brainlabs/",
  "verified": "2026-11"
 },
 "Brand New School": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Brandtech+": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": "https://feeny.ai/job/integrated-project-manager-brandtech-bogota-3ryzz10r9znz",
  "verified": "2026-11"
 },
 "Brooklyn Brothers": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Brunswick Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.brunswickgroup.com/legal-and-privacy/",
  "verified": "2026-11"
 },
 "CASE Agency": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "CATORCE": {
  "bucket": "holdco",
  "parent": "Omnicom (DDB)",
  "pe_backed": false,
  "source_url": "https://lbbonline.com/companies/14",
  "verified": "2026-11"
 },
 "CG Life": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Canvas Worldwide": {
  "bucket": "holdco",
  "parent": "Innocean",
  "pe_backed": false,
  "source_url": "https://www.businesswire.com/news/home/20220309005155/en/INNOCEAN-Worldwide-and-Horizon-Media-Announce-Change-in-Ownership-of-Canvas-Worldwide",
  "verified": "2026-11"
 },
 "Casper Studios": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Codal": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://codal.com/about-us/",
  "verified": "2026-11"
 },
 "Code and Theory": {
  "bucket": "holdco",
  "parent": "Stagwell",
  "pe_backed": false,
  "source_url": "https://www.stagwellglobal.com/agency/code-and-theory/",
  "verified": "2026-11"
 },
 "Code3": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Codeword": {
  "bucket": "independent",
  "parent": "WE Communications",
  "pe_backed": false,
  "source_url": "https://www.codewordagency.com/the-feed/codewords-state-of-the-agency/",
  "verified": "2026-11"
 },
 "Coegi": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Collectively": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": "https://www.linkedin.com/company/collectively-inc",
  "verified": "2026-11"
 },
 "Common Thread Collective": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "CompassX": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "CourtAvenue": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.courtavenue.com/news-and-insights",
  "verified": "2026-11"
 },
 "Critical Mass": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://www.mediapost.com/publications/article/415705/omnicom-precision-marketing-folds-agency-rapp-into.html",
  "verified": "2026-11"
 },
 "Cuesta Partners": {
  "bucket": "group",
  "parent": "Riveron (Kohlberg)",
  "pe_backed": true,
  "source_url": "https://riveron.com/posts/kohlberg-and-riveron-announce-strategic-investment-in-cuesta-partners/",
  "verified": "2026-11"
 },
 "DEPT": {
  "bucket": "independent",
  "parent": "The Carlyle Group",
  "pe_backed": true,
  "source_url": "https://www.carlyle.com/media-room/news-release-archive/carlyle-group-closes-investment-digital-agency-dept",
  "verified": "2026-11"
 },
 "Darkroom": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.forbes.com/profile/darkroom/",
  "verified": "2026-11"
 },
 "Deeplocal": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Derris": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Design Bridge and Partners": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.designbridge.com/news/design-bridge-partners-launch",
  "verified": "2026-11"
 },
 "Digital Media Management": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Digital Reach Agency": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Directive Consulting": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://tracxn.com/d/companies/directive/__aWjkbtYpITJJSmK_SD5iNm3_nBxrgZAVM-3ZFOJSHBs",
  "verified": "2026-11"
 },
 "Envision Horizons": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Ethnicity Matters": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Euphoric Global": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "FGS Global": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "FINN Partners": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.odwyerpr.com/story/public/7598/2016-09-21/finn-partners-stagwell-launch-joint-venture.html",
  "verified": "2026-11"
 },
 "FIRST": {
  "bucket": "group",
  "parent": "Encore (Blackstone)",
  "pe_backed": true,
  "source_url": "https://meetings.skift.com/2025/12/02/encore-acquires-global-brand-experience-agency-first/",
  "verified": "2026-11"
 },
 "Fantasy": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://fabric.so/de/best/ux-design-agencies-san-francisco",
  "verified": "2026-11"
 },
 "FleishmanHillard": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://everything-pr.com/omnicom-public-relations-group",
  "verified": "2026-11"
 },
 "Forthea": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Fueled": {
  "bucket": "independent",
  "parent": "Insignia Capital",
  "pe_backed": true,
  "source_url": "https://www.insigniacap.com/fueled-and-10up-join-to-form-leading-digital-transformation-services-agency/",
  "verified": "2026-11"
 },
 "Full Funnel Growth": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "GCI Health": {
  "bucket": "holdco",
  "parent": "WPP (Burson)",
  "pe_backed": false,
  "source_url": "https://gcihealth.com/2025/07/08/new-health-matters-initiative-delivers-expert-insights-on-critical-health-policy-challenges/",
  "verified": "2026-11"
 },
 "GR0": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Game Seven": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Global Strategy Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Godfrey Dadich Partners": {
  "bucket": "holdco",
  "parent": "Hakuhodo DY (Kyu)",
  "pe_backed": false,
  "source_url": null,
  "verified": "2026-11 (by parent)"
 },
 "Golin": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://everything-pr.com/omnicom-public-relations-group",
  "verified": "2026-11"
 },
 "Goodway Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Green Room Communications": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Grey London": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.wpp.com/en/companies/grey",
  "verified": "2026-11"
 },
 "HC2 Health": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "HCG": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Hamster Garage": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Hanover Communications": {
  "bucket": "group",
  "parent": "Avenir Global",
  "pe_backed": false,
  "source_url": "https://hanovercomms.com/about",
  "verified": "2026-11"
 },
 "Hawke Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Headlight": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Highdive": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Highwire PR": {
  "bucket": "independent",
  "parent": "Shamrock Capital",
  "pe_backed": true,
  "source_url": "https://www.teamhighwire.com/insights/highwire-welcomes-bliss",
  "verified": "2026-11"
 },
 "Hogarth": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.wpp.com/en/news/2026/01/wpp-launches-wpp-production-empowering-clients-to-reimagine-growth-with-world-class-content",
  "verified": "2026-11"
 },
 "Hook": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Hovercraft": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Huge": {
  "bucket": "independent",
  "parent": "AEA Investors",
  "pe_backed": true,
  "source_url": "https://www.aeainvestors.com/huge-announces-acquisition-by-aea-investors-and-strategic-combination-with-hero-digital/",
  "verified": "2026-11"
 },
 "Hush": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Hyperquake": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "IDEO": {
  "bucket": "holdco",
  "parent": "Hakuhodo DY (Kyu)",
  "pe_backed": false,
  "source_url": "https://www.hakuhodo-global.com/news/global-design-innovation-firm-ideo-to-join-kyu.html",
  "verified": "2026-11"
 },
 "ITB Worldwide": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "In The Pocket": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.inthepocket.com/",
  "verified": "2026-11"
 },
 "Inizio Evoke": {
  "bucket": "group",
  "parent": "Inizio (CD&R)",
  "pe_backed": true,
  "source_url": "https://www.cdr.com/portfolio/inizio",
  "verified": "2026-11"
 },
 "Inkhouse": {
  "bucket": "group",
  "parent": "Orchestra (O2 Investment Partners)",
  "pe_backed": true,
  "source_url": "https://www.bostonglobe.com/2023/05/10/business/pr-firm-inkhouse-sold-nyc-communications-heavyweight-berlinrosen/",
  "verified": "2026-11"
 },
 "Insomniac Design": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Instrument": {
  "bucket": "holdco",
  "parent": "Stagwell",
  "pe_backed": false,
  "source_url": "https://www.stagwellglobal.com/code-and-theory-network-expands-with-addition-of-instrument-and-left-field-labs/",
  "verified": "2026-11"
 },
 "Interactive Strategies": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Interbrand": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://www.omc.com/newsroom/brands-turning-strength-into-action-pull-ahead-in-interbrands-best-global-brands-2026/",
  "verified": "2026-11"
 },
 "Interdependence": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.odwyerpr.com/pr_firms_database/4560/interdependence.html",
  "verified": "2026-11"
 },
 "January Digital": {
  "bucket": "group",
  "parent": "MSQ Group (One Equity Partners)",
  "pe_backed": true,
  "source_url": "https://www.adweek.com/agencies/msq-group-acquires-january-digital-to-build-out-media-offerings/",
  "verified": "2026-11"
 },
 "JeffreyGroup": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Jellyfish": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": "https://thebrandtechgroup.com/",
  "verified": "2026-11"
 },
 "Joele Frank": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Jordan Digital Marketing": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Kepler Group": {
  "bucket": "holdco",
  "parent": "Hakuhodo DY (Kyu)",
  "pe_backed": false,
  "source_url": "https://www.hakuhodo-global.com/news/kyu-acquires-u-s-digital-marketing-agency-kepler-group.html",
  "verified": "2026-11"
 },
 "Ketchum": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://everything-pr.com/omnicom-public-relations-group",
  "verified": "2026-11"
 },
 "Kettle": {
  "bucket": "holdco",
  "parent": "Stagwell",
  "pe_backed": false,
  "source_url": "https://www.wearekettle.com/blog/kettle-names-first-cco-and-cpo-amid-41-revenue-growth",
  "verified": "2026-11"
 },
 "Known": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Konrad Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.konrad.com/",
  "verified": "2026-11"
 },
 "Kyra": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Landor": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.wpp.com/en/companies/landor",
  "verified": "2026-11"
 },
 "Lattice Partners": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "LaunchSquad": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Lazer": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Leveraged Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Livefront": {
  "bucket": "independent",
  "parent": "Rallyday Partners",
  "pe_backed": true,
  "source_url": "https://rallydaypartners.com/portfolio/livefront/",
  "verified": "2026-11"
 },
 "Lovelytics": {
  "bucket": "group",
  "parent": "CDW",
  "pe_backed": false,
  "source_url": "https://investor.cdw.com/news/news-details/2026/CDW-Completes-Acquisition-of-Lovelytics/default.aspx",
  "verified": "2026-11"
 },
 "Lunar Solar Group": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "M Booth": {
  "bucket": "group",
  "parent": "Next 15",
  "pe_backed": false,
  "source_url": "https://everything-pr.com/m-booth",
  "verified": "2026-11"
 },
 "M Booth Health": {
  "bucket": "group",
  "parent": "Next 15",
  "pe_backed": false,
  "source_url": "https://www.next15.com/what-we-do/our-brands/m-booth-health/",
  "verified": "2026-11"
 },
 "M+R": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "MERGE": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "MMC": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Made Thought": {
  "bucket": "holdco",
  "parent": "WPP (AKQA)",
  "pe_backed": false,
  "source_url": "https://www.businesswire.com/news/home/20211206005480/en/Creative-Studio-Made-Thought-Joins-WPP",
  "verified": "2026-11"
 },
 "Man vs Machine": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Matchnode": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Media.Monks": {
  "bucket": "holdco",
  "parent": "S4 Capital",
  "pe_backed": false,
  "source_url": "https://finance.yahoo.com/media-advertising/articles/s4-capitals-monks-boosts-media-201900712.html",
  "verified": "2026-11"
 },
 "Medialicious": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "MetaLab": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Method": {
  "bucket": "group",
  "parent": "GlobalLogic (Hitachi)",
  "pe_backed": false,
  "source_url": "https://www.method.com/",
  "verified": "2026-11"
 },
 "Method Communications": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Milltown Partners": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.milltownpartners.com/en-us",
  "verified": "2026-11"
 },
 "Mindgrub": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Mission North": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://everything-pr.com/bateman-group-pr-agency-profile",
  "verified": "2026-11"
 },
 "Modus Create": {
  "bucket": "independent",
  "parent": "JLL Partners",
  "pe_backed": true,
  "source_url": "https://pitchbook.com/profiles/company/266829-04",
  "verified": "2026-11"
 },
 "Movement Strategy": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.adweek.com/agencies/movement-strategy-acquires-newfangled-studios-to-create-a-social-marketing-powerhouse/",
  "verified": "2026-11"
 },
 "Movers+Shakers": {
  "bucket": "holdco",
  "parent": "Stagwell",
  "pe_backed": false,
  "source_url": "https://www.stagwellglobal.com/stagwells-stgw-acquisition-momentum-continues-with-addition-of-fast-growing-creative-agency-moversshakers/",
  "verified": "2026-11"
 },
 "MullenLowe": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://www.campaignlive.com/article/omnicom-consolidates-global-advertising-agencies-tbwa-mccann-bbdo/1941611",
  "verified": "2026-11"
 },
 "NATIONAL Public Relations": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Nava PBC": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.navapbc.com/insights/why-nava-public-benefit-corporation",
  "verified": "2026-11"
 },
 "Nearform": {
  "bucket": "independent",
  "parent": "Columbia Capital",
  "pe_backed": true,
  "source_url": "https://colcap.com/portfolio/nearform/",
  "verified": "2026-11"
 },
 "Nen Creative": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "New Engen": {
  "bucket": "independent",
  "parent": "Insignia Capital",
  "pe_backed": true,
  "source_url": "https://www.prudentialprivatecapital.com/case-studies/new-engen",
  "verified": "2026-11"
 },
 "New Era Digital Marketing": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Newfangled Studios": {
  "bucket": "independent",
  "parent": "Movement Strategy",
  "pe_backed": false,
  "source_url": "https://www.adweek.com/agencies/movement-strategy-acquires-newfangled-studios-to-create-a-social-marketing-powerhouse/",
  "verified": "2026-11"
 },
 "Newform": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.newform.com/about",
  "verified": "2026-11"
 },
 "NextLink Labs": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Nexus Marketing": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Noble Studios": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "OKTOBER": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "OLIVER": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": "https://www.oliver.agency/2022/01/12/oliver-holding-company-kicks-off-the-new-year-with-a-new-name-the-brandtech-group/",
  "verified": "2026-11"
 },
 "OLIVER (APAC)": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": "https://thebrandtechgroup.com/brandtech-launches-global-data-and-ai-practice-to-help-major-brands-drive-ai-transformation/",
  "verified": "2026-11"
 },
 "OLIVER (Argentina)": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": null,
  "verified": "2026-11 (by parent)"
 },
 "OLIVER (North America)": {
  "bucket": "group",
  "parent": "The Brandtech Group",
  "pe_backed": false,
  "source_url": null,
  "verified": "2026-11 (by parent)"
 },
 "OSEDEA": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://betakit.com/osedea-expands-consulting-footprint-with-ventriloc-acquisition/",
  "verified": "2026-11"
 },
 "Obsidian Systems": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Oddball": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Ogilvy": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.wpp.com/en/companies/ogilvy",
  "verified": "2026-11"
 },
 "Omnicom Health": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": null,
  "verified": "2026-11 (by parent)"
 },
 "Omniscient Digital": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://beomniscient.com/about/",
  "verified": "2026-11"
 },
 "On Board Experiential": {
  "bucket": "group",
  "parent": "ADD Collective",
  "pe_backed": false,
  "source_url": "https://www.hollywoodreporter.com/business/business-news/add-collective-align-pr-blended-strategy-on-board-experiential-1236448675/",
  "verified": "2026-11"
 },
 "OneSix": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Orchestra": {
  "bucket": "group",
  "parent": "O2 Investment Partners",
  "pe_backed": true,
  "source_url": "https://o2investment.com/news/berlinrosen-holdings-rebrands-as-orchestra/",
  "verified": "2026-11"
 },
 "PMG": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.pmg.com/",
  "verified": "2026-11"
 },
 "PR Consulting": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Padilla": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Passport Brand Design": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Pillar Technology": {
  "bucket": "group",
  "parent": "Accenture",
  "pe_backed": false,
  "source_url": "https://newsroom.accenture.com/news/2018/accenture-completes-acquisition-of-pillar-technology-to-expand-industry-x0-capabilities",
  "verified": "2026-11"
 },
 "Platform Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Poetic": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Porter Novelli": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://everything-pr.com/omnicom-public-relations-group",
  "verified": "2026-11"
 },
 "Portland Communications": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://en.wikipedia.org/wiki/Portland_Communications",
  "verified": "2026-11"
 },
 "Power Digital": {
  "bucket": "independent",
  "parent": "Court Square Capital",
  "pe_backed": true,
  "source_url": "https://www.businesswire.com/news/home/20220315005245/en/Leading-Digital-Performance-Marketing-Services-Company-Announces-Strategic-Capital-Investment-from-Court-Square-Capital-Partners",
  "verified": "2026-11"
 },
 "Praxent": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Precision AQ": {
  "bucket": "group",
  "parent": "Precision Medicine Group (Blackstone; McKesson deal pending)",
  "pe_backed": true,
  "source_url": "https://www.mckesson.com/about-us/newsroom/press-releases/2026/mckesson-signs-agreement-to-acquire-precision-medicine-group-llc/",
  "verified": "2026-11"
 },
 "PressW": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Princeton10": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Prophet": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://en.wikipedia.org/wiki/Prophet_(company)",
  "verified": "2026-11"
 },
 "Prosek Partners": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://everything-pr.com/profile-prosek-partners",
  "verified": "2026-11"
 },
 "Purple Strategies": {
  "bucket": "independent",
  "parent": "WestView Capital",
  "pe_backed": true,
  "source_url": "https://en.wikipedia.org/wiki/Purple_Strategies",
  "verified": "2026-11"
 },
 "R/GA": {
  "bucket": "independent",
  "parent": "Truelink Capital",
  "pe_backed": true,
  "source_url": "https://rga.com/news/rga-independent-management-private-equity-partnership",
  "verified": "2026-11"
 },
 "RPA": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Railsware": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Rapt Studio": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Reaktor": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://group.reaktor.com/ipo",
  "verified": "2026-11"
 },
 "Real Chemistry": {
  "bucket": "independent",
  "parent": "New Mountain Capital",
  "pe_backed": true,
  "source_url": "https://www.mmm-online.com/news/real-chemistry-posts-560m-in-global-revenue-in-2025/",
  "verified": "2026-11"
 },
 "Red Door Interactive": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "RevHealth": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Right Side Up": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.rightsideup.com/",
  "verified": "2026-11"
 },
 "Robots and Pencils": {
  "bucket": "independent",
  "parent": "Next Sparc",
  "pe_backed": true,
  "source_url": "https://horizonpartners.com/horizon-advises-robots-pencils-merger-recapitalization/",
  "verified": "2026-11"
 },
 "Rogers & Cowan PMK": {
  "bucket": "unknown",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://variety.com/2025/biz/news/rcpmk-michael-nyman-acc-cindi-berger-hollywood-pr-1236584373/",
  "verified": "2026-11"
 },
 "SALT XC": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://digiday.com/media-buying/canadian-indie-salt-xc-expands-its-u-s-presence-with-purchase-of-craft-commerce/",
  "verified": "2026-11"
 },
 "SBS Comms": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "SHADOW": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "SJR": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Saylor Agency": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Scorpion": {
  "bucket": "independent",
  "parent": "Bregal Sagemount",
  "pe_backed": true,
  "source_url": "https://www.sagemount.com/news/scorpion-raises-100-million-from-bregal-sagemount-to-expand-its-technology-and-services-bring-enterprise-grade-technology-and-opportunities-to-local-businesses",
  "verified": "2026-11"
 },
 "Seer Interactive": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Serotonin": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Sid Lee": {
  "bucket": "holdco",
  "parent": "Hakuhodo DY (Kyu)",
  "pe_backed": false,
  "source_url": "https://kyu.com/companies/sid-lee",
  "verified": "2026-11"
 },
 "Siege Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Silverback Strategies": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Simplistic": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "SixSpeed": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Social Scout": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "SociallyIn": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Something Special Studios": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.ziprecruiter.com/co/something-special-studios/Jobs/full-time",
  "verified": "2026-11"
 },
 "Spotlight Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Struck": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Sunshine Sachs Morgan & Lylis": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://ssmandl.com/",
  "verified": "2026-11"
 },
 "Superside": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.superside.com/blog/superside-30-million",
  "verified": "2026-11"
 },
 "Swell Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Sylvain": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "TBWA\\Chiat\\Day": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": null,
  "verified": "2026-11 (by parent)"
 },
 "TBWA\\Media Arts Lab": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": null,
  "verified": "2026-11 (by parent)"
 },
 "TDA Boulder": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "TXI": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Teal Media": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Teneo": {
  "bucket": "independent",
  "parent": "CVC Capital Partners",
  "pe_backed": true,
  "source_url": "https://www.ft.com/content/244ed21d-d9bc-456e-895a-6e58141bee06",
  "verified": "2026-11"
 },
 "Terakeet": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Terra": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Thinkingbox": {
  "bucket": "independent",
  "parent": "Stern Partners",
  "pe_backed": true,
  "source_url": "https://www.privateequityinternational.com/3335996/",
  "verified": "2026-11"
 },
 "Thrive Digital": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "TribalScale": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.tribalscale.com/press-release/tribalscale-ceo-sheetal-jaitly-named-one-of-the-top-10-leading-men-in-2025",
  "verified": "2026-11"
 },
 "Tuff": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Underscore Marketing": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Upstatement": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "VCCP Group": {
  "bucket": "group",
  "parent": "Chime Group",
  "pe_backed": false,
  "source_url": "https://www.campaignasia.com/article/wpp-confirms-sale-of-stake-in-vccp-and-csm-owner-chime/axtxkh0dktzlpoobkc1zv72b6g",
  "verified": "2026-11"
 },
 "VML Canada": {
  "bucket": "holdco",
  "parent": "WPP",
  "pe_backed": false,
  "source_url": "https://www.vml.com/news?office=canada",
  "verified": "2026-11"
 },
 "VSA Partners": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Valtech": {
  "bucket": "independent",
  "parent": "BC Partners",
  "pe_backed": true,
  "source_url": "https://www.bcpartners.com/portfolio/valtech/",
  "verified": "2026-11"
 },
 "VaynerMedia": {
  "bucket": "independent",
  "parent": "VaynerX",
  "pe_backed": false,
  "source_url": "https://vaynerx.com/",
  "verified": "2026-11"
 },
 "Vested": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Vidsy": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Viget": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Viral Nation": {
  "bucket": "independent",
  "parent": "Eldridge, Maverix",
  "pe_backed": true,
  "source_url": "https://www.viralnation.com/about-us",
  "verified": "2026-11"
 },
 "WE Communications": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.prweek.com/article/1899405/a-beautiful-time-midsize-management-owned-independent-agency-ceos-omnicom-ipg-deal",
  "verified": "2026-11"
 },
 "WITHIN": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.within.co/about/",
  "verified": "2026-11"
 },
 "Walker Sands": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "WebFX": {
  "bucket": "independent",
  "parent": "Trilantic North America",
  "pe_backed": true,
  "source_url": "https://www.trilanticnorthamerica.com/news/webfx-announces-strategic-investment-from-trilantic-north-america",
  "verified": "2026-11"
 },
 "Weber Shandwick": {
  "bucket": "holdco",
  "parent": "Omnicom",
  "pe_backed": false,
  "source_url": "https://www.omc.com/newsroom/omnicom-completes-acquisition-of-interpublic-forming-the-worlds-leading-marketing-and-sales-company-built-for-intelligent-growth-in-the-next-era/",
  "verified": "2026-11"
 },
 "Whalar": {
  "bucket": "group",
  "parent": "Accenture Song",
  "pe_backed": false,
  "source_url": "https://newsroom.accenture.com/news/2026/accenture-to-acquire-leading-creator-and-social-agency-whalar-from-whalar-group",
  "verified": "2026-11"
 },
 "Wheelhouse DMG": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Wieden+Kennedy": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.wk.com/",
  "verified": "2026-11"
 },
 "WongDoody": {
  "bucket": "group",
  "parent": "Infosys",
  "pe_backed": false,
  "source_url": "https://www.infosys.com/insights/digital-future/accelerating-digital-transformation.html",
  "verified": "2026-11"
 },
 "Work in Progress": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Wpromote": {
  "bucket": "independent",
  "parent": "ZMC",
  "pe_backed": true,
  "source_url": "https://www.hauserprivateequity.com/2022/10/24/wpromote-partners-with-zmc/",
  "verified": "2026-11"
 },
 "Wunderman Thompson": {
  "bucket": "holdco",
  "parent": "WPP (VML)",
  "pe_backed": false,
  "source_url": "https://www.vml.com/news/wunderman-thompson-and-vmly-r-unite-to-form-vml",
  "verified": "2026-11"
 },
 "Zambezi": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "Zulu Alpha Kilo": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "another": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "attn:": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://www.axios.com/2026/02/10/candle-media-sells-attn",
  "verified": "2026-11"
 },
 "co:collective": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "imre": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": null,
  "verified": null
 },
 "inBeat Agency": {
  "bucket": "independent",
  "parent": null,
  "pe_backed": false,
  "source_url": "https://inbeat.agency/about",
  "verified": "2026-11"
 },
 "phData": {
  "bucket": "independent",
  "parent": "Gryphon Investors",
  "pe_backed": true,
  "source_url": "https://www.gryphon-inv.com/news/gryphon-investors-announces-investment-in-phdata/",
  "verified": "2026-11"
 }
}