Strategy Director

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We’re looking for a Digital Strategy Director to lead strategic thinking across digital experiences, platforms, campaigns, and customer journeys for a global sports brand. This role is responsible for turning business and audience needs into clear digital strategies that guide creative, experience, content, technology, and channel decisions across a fast-moving global brand ecosystem.

You’ll work closely with the client and multidisciplinary teams across strategy, creative, UX, design, technology, data, media, account management, and production to define opportunities, develop strategic approaches, and guide work from initial problem definition through execution. You’ll bring a strong understanding of digital behavior, emerging technologies, culture, and evolving platforms to help create experiences that are useful, relevant, and meaningful for consumers.

The ideal candidate is a strategic thinker and senior client partner who combines strong digital expertise with genuine cultural curiosity and a love of sports. You’re comfortable developing a point of view, leading workshops, presenting recommendations to senior stakeholders, and guiding multidisciplinary teams toward clear strategic decisions. You understand how sport, culture, community, and consumer behavior intersect, and you’re excited by the opportunity to help shape how a globally recognized athletic brand shows up in people's lives.

Location: Portland, OR (Hybrid): This is a hybrid role based in Portland, Oregon, requiring onsite presence at our client's office 1–2 days per week.

Responsibilities:

• Lead digital strategy across websites, platforms, products, campaigns, content ecosystems, and other digital experiences for a prominent global athletic brand.
• Translate business objectives, customer needs, audience insights, and market dynamics into clear digital strategies and actionable recommendations.
• Develop digital experience strategies that connect brand, customer, content, technology, and business objectives.
• Define strategic frameworks, experience principles, audience approaches, channel strategies, and roadmaps that guide creative and digital execution.
• Lead strategic discovery, research, workshops, interviews, audits, and other activities used to identify opportunities and define digital priorities.
• Analyze customer behaviors, audience needs, competitive activity, cultural trends, digital performance, and relevant market developments to inform strategy.
• Identify opportunities to improve digital experiences, customer journeys, content ecosystems, platform capabilities, and overall brand engagement.
• Partner with UX, design, creative, technology, data, media, content, and other disciplines to translate strategy into effective experiences and solutions.
• Develop clear strategic briefs and requirements that provide teams with a strong understanding of the problem, audience, opportunity, and desired outcome.
• Guide multidisciplinary teams throughout development, helping ensure strategic intent is maintained as work moves from concept through execution.
• Evaluate creative and digital concepts against audience needs, business objectives, experience principles, and strategic recommendations.
• Lead client conversations and presentations, clearly articulating strategic thinking, recommendations, opportunities, and implications to senior stakeholders.
• Build trusted relationships with senior client stakeholders and serve as a strategic advisor on digital opportunities, challenges, and priorities.
• Facilitate workshops and working sessions that align stakeholders, uncover insights, define opportunities, and drive strategic decisions.
• Develop digital roadmaps and recommendations that prioritize opportunities based on audience value, business impact, feasibility, and organizational needs.
• Bring a strong understanding of sport, culture, community, and consumer behavior to strategic development and creative problem-solving.
• Connect digital strategy to relevant data, measurement, and performance indicators and use results to refine recommendations where appropriate.
• Stay current on digital platforms, emerging technologies, AI, sports, fashion, culture, consumer behavior, and evolving approaches to digital experiences.
• Translate relevant developments in technology, culture, and consumer behavior into strategic opportunities for the client and broader team.
• Establish and improve strategic frameworks, processes, tools, and ways of working that strengthen digital strategy across projects.
• Mentor and develop strategists and other team members, providing guidance on strategic thinking, client engagement, and digital strategy practices.

About You

The essentials:

• 8+ years of experience in digital strategy, digital experience, customer experience, brand strategy, marketing strategy, or a related discipline.
• Demonstrated experience developing and leading digital strategies across websites, platforms, products, campaigns, content ecosystems, or other digital experiences.
• Strong understanding of digital customer journeys, audience behavior, user needs, and the factors that shape effective digital experiences.
• Demonstrated ability to translate complex business and customer challenges into clear strategic frameworks, recommendations, and actionable plans.
• Strong understanding of digital channels, platforms, content, technology, UX, and creative development and how they work together to support business objectives.
• Experience leading strategic discovery, research, audits, workshops, interviews, or other activities used to define digital opportunities and priorities.
• Strong analytical and critical-thinking skills, with the ability to synthesize qualitative and quantitative information into clear insights and recommendations.
• Demonstrated ability to develop digital roadmaps, experience principles, strategic briefs, channel approaches, or other frameworks that guide execution.
• Strong experience working with multidisciplinary teams across strategy, creative, UX, design, technology, data, media, content, and production.
• Strong client-facing experience, with the ability to build trusted relationships and advise senior stakeholders on complex digital opportunities and challenges.
• Strong presentation and storytelling skills, with the ability to communicate strategic thinking clearly and persuasively to both senior clients and internal teams.
• Demonstrated experience facilitating workshops and collaborative working sessions with diverse stakeholders.
• Strong understanding of digital measurement and performance considerations and the ability to connect strategy to relevant business and experience outcomes.
• Ability to balance customer needs, brand objectives, business priorities, technical feasibility, and practical delivery considerations.
• Strong organizational and project leadership skills, with the ability to manage multiple strategic initiatives and competing priorities.
• Strong communication and collaboration skills, with the ability to influence teams and stakeholders without relying on direct authority.
• Demonstrated ability to mentor and develop strategists or other team members.
• Genuine passion for sports and a strong understanding of the role sport plays in culture, identity, community, and consumer behavior.
• Strong cultural curiosity and an informed perspective on contemporary digital behavior, technology, design, fashion, sport, and youth culture.
• Curiosity about emerging technologies, AI, digital platforms, cultural trends, and evolving customer behaviors.
• Experience working with athletic, apparel, footwear, fashion, lifestyle, retail, or other culturally relevant consumer brands preferred.
• Experience working with large-scale global brands or complex digital ecosystems preferred.

Not a must, but a plus:

• Experience developing digital strategy for sports, athletic, apparel, footwear, fashion, lifestyle, retail, or other culturally relevant consumer brands.
• Genuine passion for sports and a strong understanding of the role sport plays in culture, identity, community, and consumer behavior.
• Experience working with large-scale global brands or complex digital ecosystems.
• Experience across e-commerce, product launches, seasonal campaigns, or high-traffic consumer digital experiences.
• Experience working across global markets, audiences, and distributed teams.
• Experience connecting digital strategy to broader brand, cultural, social, or community strategies.
• Experience contributing to pitches, proposals, new business development, or account growth.
• Experience applying AI or emerging technologies to digital strategy, research, experience development, or strategic workflows.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

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What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range:

$135,000—$145,000 USD

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.