North America Head of Brands Innovation

Company Description

Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986, with locations in Cincinnati, Salt Lake City, and Brooklyn. We specialize in strategic innovation, branded experiences, and scaling organizations for growth, working with companies ranging from small startups to global enterprises. Hyperquake builds ambitious brands and experiences for those eager to activate a vision.

Role Overview

This role has been created to realize the potential of HP digital print through direct engagement with brand and agencies decision makers to educate, inspire & convert these relationships into growth opportunities for HP. The role requires deep understanding of marketing through insight driven, value-added end to end innovation services which brands will benefit from when they create, design, and print innovative ideas in their products through HP digital print technology

Position Description

The candidate will be representing professionally & strategically the very best of HP & PAC Global. The objective is to generate page growth by converting brand and agencies relationships via HP customers (print providers) into open house events, innovation workshops & marketing campaigns that drive growth leveraging key benefits of HP tech such as speed to market, personalization and sustainability. In connection to these activities, we expect this role to also support PAC Global in generating thought leadership and increase the number of HP driven, best-in-class marketing campaigns for their Awards platform.

Primary Responsibilities

Primary Job Responsibilities include but are not limited to:

Working alongside HP customers, brands & agencies, we expect the candidate to help us plan how to innovate our approach to prospective clients (marketing leaders and strategic agencies) which will focus on 3 key areas:

1.Lead Generation Activities – 20%

• Represent PAC Global & HP tech in brand focused forums (e.g. PAC Awards, DSCOOP seminars, marketing conferences, agencies events) delivering inspiration and education to brand leaders.
• Effectively position & promote Brands innovation services via strategic partners, such as DSCOOP & D&AD.
• Partner with design agencies to strategically scale brands reach enabling them to increase brand projects.

2.Brand Conversion Activities – 60%

• Deliver Brands Innovation Services as required by customers, including but not limited to: Brands Masterclasses, Brands Open Houses and Innovation Workshops.
• Work with & use HP’s Graphics Experience Centers in Alpharetta and Barcelona to deliver & support brand innovation workshops, print trials and sample production
• Co-Create playbook / case studies / proof points for PAC Global, DSCOOP & strategic agencies to leverage

3.Business Development (PSP Support) – 20%

• Co-Launch/Lead NA Brands Advisory Council leveraging PAC Global + DSCOOP’s platforms to upskill, train and drive marketing thought leadership into HP customers.
• Manage the brands agenda (strategy, growth opportunities, pain points) of key PAC & HP’s customers
• Educate on Brands Innovation playbook & case studies to leverage & promote the HP Brands Success program as a key growth driver for HP’s customers & their brands clients.

Role Strategic relationships will include:

• Be the ‘Go to’ brands expert for HP NA, informing the HP Sales Leader (Paul McCarthy) and of all strategic activities with HP customers
• Exploit D&AD (Sammi Vaughn) as a strategic partner to expand reach into creative communities across NA.
• Strengthen thought leadership platform with Global lead (Jose Gorbea) to keep brands content fresh, relevant and industry leading
• Support the business purpose of HP’s customers & set-up agenda for NA’s Brands Council (quarterly)
• Involvement in cross agency and client workshops, helping to deliver creative campaigns accordingly.

Role content and skillset required

• Use of strategic creative thinking, problem solving, teamwork, leadership, concept & idea generation, presenting, team building & creative project management.
• Empower and educate brands on the creation of brand specific HP digital print ideas and concepts to be generated for prospective campaigns, with an ability to articulate and bring them to life verbally and visually.
• Generated ideas should be relevant in a way that positively connects brands with HP digital technology.

Success Measurements

• Deliver 30 brand engagement activities (Masterclasses and/or Open House Events) by Dec’26
• Convert brand engagements into Brand Project Briefs, delivering 15 Innovation Workshops by May’27
• Deliver 5 brand marketing campaigns printed in HP tech generating 50mn clicks by Q3’27
• Double Marketing Campaigns delivered per year during first 5 years reaching 800mn clicks by FY31

Experience You will Bring

• 10-15 yrs experience in B2C Marketing (CPG/Healthcare/Food & Beverage/Toys/Beauty expertise is a plus) progressive senior experience in brand strategy, marketing strategy, consumer insights, or related strategic disciplines, ideally within an agency, consultancy, or design-driven organization.
• Having worked across large organizations and across different countries / cultures is a plus.
• Fluent in English is a must, French and Spanish fluency are also a plus
• Bachelor’s degree in Marketing, Strategy, Communications, or a related field; advanced degrees, certifications, or specialized training in strategy, insights, or innovation are highly valued.
• Expert understanding of consumer behavior with the ability to interpret behaviors through the lenses of culture, category dynamics, human motivation, and brand opportunity.
• Advanced command of brand strategy frameworks, including positioning, brand architecture, messaging platforms, innovation strategy, and long-term brand planning—capable of shaping and evolving strategic IP and approaches for the team.
• Exceptional communication and storytelling skills, with the ability to craft compelling narratives, present to senior clients, and influence decision-making with clarity and confidence.
• Ability to foster strong, trust-based client relationships, serving as a strategic advisor and contributing to long-term account growth and partnership development.
• Ability to work Eastern Time Zone hours, with flexibility as needed to support clients and internal teams
• Approximate 30% travel requirements, funded by organization