Senior Account Executive, PR & Influencer (Travel & Hospitality)

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is looking for a Senior Account Executive, PR & Influencer (Travel & Hospitality) who loves the intersection of travel, food, media and culture, and knows how to turn what’s happening in those worlds into smart ideas for clients. You’ll take a leading role across PR and influencer marketing campaigns for travel, food & beverage, culinary and lifestyle brands, shaping strategy, driving day-to-day client work and finding creative ways to get people talking. You’ll pitch stories, build relationships with media and influencers, bring fresh ideas and opportunities to clients, and help turn everything from emerging trends to launches and experiences into work that gets noticed. We’re looking for someone who knows this space, is ready to confidently counsel clients and lead workstreams, and can help mentor junior teammates while still rolling up their sleeves to make great work happen.

Note: This role is based in our NYC office, working three days a week in the office on a hybrid schedule.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Senior Account Executive, PR & Influencer (Travel & Hospitality) you will...

• Help shape and execute integrated PR and influencer strategies across travel, food & beverage and lifestyle accounts
• Serve as a trusted day-to-day client contact, bringing ideas, recommendations and opportunities to the table
• Lead media strategy and pitching, building strong relationships with reporters, editors and other key media
• Develop and manage influencer and creator partnerships, from outreach and relationship-building through campaign execution
• Turn client goals and cultural moments into compelling stories, pitches, content and creative opportunities
• Write and edit strong client and media materials, including pitches, press releases, talking points, briefs and communications plans
• Help bring launches, events, partnerships and brand experiences to life, from tastings and dinners to media moments and activations
• Stay close to what’s happening across travel, food, media and culture, and translate trends into relevant ideas for clients
• Lead workstreams and internal teams, keeping great work moving while mentoring junior team members

Essential skills:

• 3-4+ years of strategic communications or PR experience; agency experience preferred
• Experience working with travel, food & beverage, culinary and/or lifestyle brands
• Strong media relations skills and established relationships with relevant reporters and editors
• Experience developing or executing influencer and creator campaigns
• Strong instincts for what makes a compelling story, pitch or cultural opportunity
• Excellent writing, communication and client relationship skills
• Strong project management skills and the ability to confidently own multiple workstreams
• A genuine interest in travel, food, influencer marketing, media and culture, with a proactive approach to bringing new ideas to the table

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $70,000 - $80,000

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

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