Senior SEO/GEO Analyst

Siege Media is a growing and remote-first organic/AI growth agency! We are nationally recognized on Inc.'s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented Sr. SEO/GEO Analyst to help us deliver great SEO and GEO work for our world-class clients.

This is a senior execution role and a step up on our GEO/SEO career path. You'll take on our more complex and independent SEO and GEO work, hold a high bar in everything you ship, and occasionally work directly with clients, while Team Leads still own the overall client relationship and strategy. There are no direct reports, but you'll help set the execution bar and support the Analysts around you. For those interested in growing into client strategy and ownership, this can also be a natural path toward a Team Lead role.

Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens.

Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble!

Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

• Independently execute our more advanced and higher-stakes SEO and GEO work across client sites, with minimal direction

• Lead complex analysis: technical audits, diagnostics, and competitive and AI-answer research, and turn findings into clear, actionable recommendations

• Deliver polished, thoroughly QA'd work, checking your own recommendations, site changes, and reports for accuracy before they ship

• Conduct keyword and prompt research, plus competitor analysis, and build the content and roadmap inputs that guide client work

• Implement and troubleshoot structured data and content optimizations that improve visibility in both traditional search and AI-generated answers

• Build and interpret performance reports in Google Analytics 4, Google Search Console, Ahrefs, and Peec AI, turning data into insights and recommendations, not just surfacing changes

• Track and analyze AI search visibility (citations, share of voice, and AI-referral traffic) and recommend actions to improve it

• Join client calls or contribute to client-facing deliverables on an as-needed basis

• Help set execution standards, document processes and playbooks, and mentor Analysts on the craft, sharing best practices and hands-on guidance

• Manage multiple client workstreams independently, hitting deadlines and communicating progress clearly

• Partner with content and development teams to get recommendations implemented cleanly and on time

• Stay ahead of SEO and GEO developments and bring new ideas and tactics to the team

Required Skills

• 3-5 years of hands-on SEO experience, including meaningful GEO or AI search work

• Deep command of on-page and technical SEO (crawling, indexing, rendering, structured data, site architecture, and internal linking), with the ability to diagnose issues independently

• Strong experience with Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools

• The ability to turn data into clear insights and actionable recommendations, not just reporting

• A strong understanding of how AI search engines surface, rank, and cite content, and how to influence it

• Proven ability to work independently with minimal direction and own the quality of your work

• Sharp attention to detail and a QA mindset

• Comfort communicating with clients and stakeholders as needed

• Ability to juggle multiple client workstreams and deadlines in a remote setting

• Comfort using LLMs as a tool to speed up and improve your work

• Comfort working in HTML, including implementing structured data (familiarity with CSS and JavaScript a plus)

• Experience using Google Workspace (Sheets, Slides, Docs)

• Strong written and verbal communication

Suggested Skills

• Experience working in an agency environment

• Experience with eCommerce, Fintech, or SaaS clients

• Experience mentoring or reviewing the work of other SEOs

• Some client-facing or presentation experience

• Familiarity with a CMS like WordPress, Shopify, or Webflow

• Experience with a project management tool like Basecamp or Productive

The salary range for this position is $75,000 to $85,000 DOE.

Please plan for the following during the hiring process:

1. Your resume

2. A short introduction/cover letter

3. What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above.

4. A brief GEO/SEO skills test after your second interview. It's short and low-pressure.

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